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The Dark Side of Social Media

5 Do or Die Social Media Rules Every Small Business Needs to Know

In 2011 several serious social media faux pas have cost large companies tens of millions of dollars, and immeasurable damage in brand equity, In spite of the billions being spent in an attempt to harness the fast moving evolution of social media for marketing, companies are failing to capture not only a return on their investment, but many are actually damaging their reputation and bottom lines. 

Social media is the new form of communication, advertising, and marketing. With 47% of all adults using social media, this form of marketing communication for business cannot be ignored. The impact of the social media market on any business, no matter the size, is binary: Will your business experience a positive result? Or experience the dark side?

Introducing Bizabacus & 5 Do or Die Social Media Rules

Bizabacus is the first and only social media platform built for small business. Created to drive social media success, Bizabacus lets you connect all your social media feeds (Facebook, Twitter, Linked In, etc) in one place – People interested in you can finally get the whole picture.

The Do or Die Rules

1. Have a Clear Central Voice:  By keeping a central “voice” for your business in one aggregated space, Bizabacus helps your business keep the focus on your market.  Aggregated content from Facebook, Twitter, YouTube, Linked-in and emerging sites like Google + deliver a common theme and message. 
2. Create a Focal Point:  Customers and prospects have a single place to find your social media and follow your business, rather than jumping from spot to spot. With all of your feeds in one location, your market is truly “following” your business and the market your business leads and follows.
3. Create a Wealth of Knowledge: Bizabacus will measure all of your social media from in one aggregated hub for your customer market, followers and for your business to understand and respond to for maximum impact. 
4. Create a Home Base: When you invest time and efforts in setting up social media space on Facebook, YouTube, Twitter, Linked-in (Xing in Europe) and now Google +, your business is distributed.  Bizabacus is a home base where prospects that find you, and customers that follow you, have a place to go back to again and again – while never missing a post or tweet. 
5. Listen and Respond:  Your prospects’ and customers’ clicks, follows, likes and posts speak directly to you and you can measure your impact using the advanced analytics behind Bizabacus.