1to1real

Everybody has multiple groups of friends that don’t always mix perfectly. You might have friends from a book club and friends from the vintage car appreciation society – they’re all your friends, but they’re not necessarily friends with each other because they have different interests.  You wouldn’t treat all your friends the same way either; you’d never invite book club friends to a show and shine, and you wouldn’t bring car aficionados to a book signing.

How do you tell your clients about new products? Send an email and hope they’re interested?  Not very effective, but it is what people are used to doing.  However, with 1to1Real, you can do a lot more.  When you use 1to1Real, you do more than send an email – you can create an interactive, targeted campaign that carries on a conversation for you using the Automatic Drive feature.